Howdy, I’m Simon Delaney. In today’s business world, acquiring people’s data is essential for companies, but that alone is insufficient.
You need to win people’s trust in order to build a meaningful relationship with them.
I explore how transparency and trust is important in building relationships between companies and people (and their data) on a podcast I co host called B2C Lead Generation. It also covers marketing operations, lead distribution and lead management and how to think about collecting people’s data differently.
I do a lot of thinking and writing on strategies and tactics to help companies that buy leads from 3rd parties buy leads better. And how companies that generate leads need to turn themselves into a brand to succeed. Mainly on Linkedin, but I also send out an irregular email with my thoughts on this stuff
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About me
I love thinking about the collection and movement of people’s data, marketing and the relationship between companies and people.
In 2006 I started working at a lead generation/direct marketing company. It got bought by DMGT on a 3 year earn out. I led an MBO of the company a year later.
A couple of years later set up a lead buying agency called Mediabowl (now called Horizon Landings). This was a great learning experience at the intersection between ‘leads’ (people) and companies buying their data
A few years later set up a saas business – Databowl – This helps companies buying leads receive, verify, qualify and distribute leads. Ever since i’ve explored the saas ecosystem and drilled into Demand Generation / Revenue R&D.
In 2023 we set up Partner Hype to address the key issues facing companies that buy and sell leads.
Thoughts
The Future of B2B Tech Partnerships
Roughly 50% of all SaaS sales are driven by referrals – What is the future of these partnerships? You speak to anyone in SaaS about growth and one channel they’re exploring is partnerships. It makes sense when you know how much it costs to acquire customers and how long the average deal SaaS deal takes.…